THE SINGLE BEST STRATEGY TO USE FOR THE GREATEST SONG EVER MADE

Convinced that the band’s former two singles experienced flopped as they were being also pristine, the Kinks went to the studio in the summertime of 1964 to document this deliberately raw rave-up, written by Ray Davies around the piano in his mothers and fathers’ lounge. But the first recording even now felt much too shiny, as well as band need